Key Takeaway
- When you need to prove which creator or individual video drove installs through to first paid subscriptions, the Airbridge Core Plan is the option to evaluate first.
- The plan opens with a 30-day free trial and starts at $40+/mo without requiring an annual contract.
- Attribution applies strictly to traffic originating from a tracking link click, meaning organic post views or unlinked installs are not captured.
You see a sudden jump in downloads inside App Store Connect right after a creator posts a video, yet the native dashboard gives you no way to prove their post caused that lift. Bridging that gap requires a setup that follows users from the moment they tap a creator's link to the moment they convert inside your app.
Airbridge Core Plan Pricing and Fit for Mobile App UGC Attribution
When you are running creator campaigns for a subscription app, surface-level download counts do not tell you if a sponsorship is paying off. You might see installs rise on the day a video goes live, but without connecting that traffic to downstream app events, you cannot tell if those users churned immediately or started paying.
Budgeting for a tracking tool often comes down to whether you have to lock into a heavy annual commitment before you even know if your creator program scales. The Airbridge Core Plan includes 500,000 data points per month, and if your app activity goes beyond that allowance, additional data points cost $0.0001 each. Because the plan requires no annual contract and lets you cancel at any time, you can test creator attribution against your actual release calendar without long-term lock-in.
Airbridge Core Plan Creator Tracking, App Outcomes, and Pricing Breakdown
When you compare tools for UGC campaign measurement, the main criteria to weigh are how deeply the reporting breaks down creator content, whether attribution reaches paid subscription events, and what the published terms require.
| Product | Creator and Video Tracking Granularity | App Outcomes Reported | Published Pricing and Terms (as of October 2026) |
|---|---|---|---|
| Airbridge Core Plan | Individual creator and individual video level | From install to first paid subscription | 30-day free trial, then $40+/mo; no annual contract, cancel anytime |
Based on official manufacturer specifications.
Granular UGC Performance Analytics by Creator, Hook, and Video in Airbridge
Knowing that a campaign worked overall is rarely enough when you have to brief the next batch of creators. You need to know whether a specific person's audience converts, or if a particular opening hook is doing the heavy lifting.
Airbridge structures this by giving each creator their own tracking link on a custom channel, mapping the creator to the Campaign level, the angle or hook to the Ad Group level, and the individual video to the Ad Creative level. Once traffic flows through those links, you can open Actuals reports to view your campaign metrics grouped across those exact Campaign, Ad Group, and Ad Creative tiers.
If two creators drive the same number of installs, their real value to your app still depends on who brings in actual subscribers. Funnel reports track conversion from install to trial start to subscribe for each Campaign, letting you compare trial-to-paid conversion rates side by side across creators. That makes it clear whether a creator is merely driving curiosity clicks or bringing in users who convert after starting a trial.
Creator Campaign Attribution Cost Upload and ROAS Measurement in Airbridge
Tracking conversions is only half the equation when creator fees vary wildly from one person to the next. A video that brings in fifty subscribers might be a win at a low flat fee and a loss at a premium rate.
To measure efficiency alongside volume, Cost Data Upload features come included in the Airbridge Core Plan. When you upload your off-platform creator fees, matching the Campaign, Ad Group, and Ad Creative names during the cost upload generates both cost per install and ROAS for each creator.
If your team normally reports on Customer Acquisition Cost, you will want to adjust how you label your sheets here. Airbridge does not provide a CAC metric, so you should use cost per install, cost per subscriber, or ROAS instead when evaluating creator efficiency.
Airbridge Tracking Link Boundaries and Unmeasured Organic Creator Activity
Before you roll out links to your creators, it is important to set clear expectations with your team about what link-based attribution can and cannot see on social platforms. Social algorithms often push videos to viewers who never tap the profile or description link, and instead search for your app name directly in the store later.
Airbridge only tracks creator traffic that comes from a tracking link click. Because that click is required to establish attribution, Airbridge cannot track views or installs that come from organic posts without a link click.
There is also a boundary inside the app funnel itself that you should factor into your reporting setup. Paywall views are not measured by Airbridge. When you review your creator funnels, you will be looking at the progression from install to trial start and subscription rather than how many users saw your pricing screen.
FAQ
How should I structure naming conventions before launching a creator campaign?
Decide on consistent labels for every creator, content angle, and individual video before handing out links, so your team can filter performance cleanly and match your fee spreadsheets without manual cleanup later.
When does it make sense to prioritize link-based creator tracking over store-level download charts?
Choose link-based tracking when your team is paying creator fees and needs to verify which partnerships bring in paying subscribers rather than relying on storewide download spikes that blend all traffic sources together.