Flutter Teams Adding Mobile Attribution After Deep Linking: 2-SDK Comparison on Pricing, Platform Support, and Deep Linking

Key Takeaway

• For teams seeking a clear entry point after a 30-day free trial, Airbridge Core Plan starts at $40+/mo.
• Teams avoiding long lock-ins can use Airbridge Core Plan without an annual contract and cancel whenever needed.
• To unite routing and measurement in a single tool, Airbridge Core includes both direct and deferred deep linking.

When your team originally selected a tool for deep linking and now needs mobile attribution, you face an immediate architecture decision: bolt on a second tool or replace your current setup with a unified SDK. Running two separate SDKs inside a cross-platform codebase means maintaining duplicate initialization logic, managing overlapping callbacks, and paying two separate vendors. Weighing a single consolidated option first helps your team avoid maintaining two overlapping integrations as paid acquisition scales.

Airbridge Core Plan Entry Pricing and Contract Flexibility for Flutter Teams

Airbridge Core Plan is structured to let teams start measuring campaigns with a low initial commitment, beginning with a 30-day free trial and then starting at $40+/mo. That monthly base includes 500,000 data points every month, and if your app traffic scales past that allowance, additional usage is billed at $0.0001 per extra data point. Having both a clear monthly baseline and a transparent per-unit overage rate makes it much easier to forecast infrastructure costs alongside your marketing budget while you are testing early ad spend across release cycles.

Contract rigidity is another major hurdle when switching SDKs. If a tool requires a twelve-month commitment upfront, a small team takes on significant financial risk before knowing whether its new attribution workflow fits the product roadmap. With Airbridge Core Plan, there is no annual contract, and your team can cancel at any time. This flexibility gives developers and growth leads breathing room to migrate links, run live campaign tests, and confirm that the reporting fits their daily workflow without being tied down for a full year.

For subscription-focused apps running paid social campaigns, data accuracy directly affects how ad networks optimize your budget. When a user starts a trial or subscribes and then immediately requests a refund or cancels, sending an unadjusted conversion postback to your ad network teaches the algorithm to chase low-retention users. To prevent this without extra tooling, Airbridge Core Plan includes Signal Hold at no additional cost, a feature that holds Meta Ads conversion postbacks for 24 hours and cancels them if a cancellation or refund occurs within that window.

Side-by-Side Comparison of Flutter Support, Attribution, and Deep Linking

When deciding whether to replace your current deep-linking tool or consolidate into a single SDK, looking at Airbridge Core Plan alongside Branch on the exact same criteria clarifies what each option covers across pricing terms, cross-platform support, attribution, and link routing.

Source: Based on official specifications from each manufacturer.

Airbridge Flutter SDK Setup Across iOS and Android

Migrating from a deep-link-only tool to a full attribution SDK often raises concerns among engineers about how much platform-specific native code they will have to touch. Even in a unified framework, mobile attribution and link routing interact closely with the underlying operating systems. Understanding what happens at the Dart level versus the native iOS and Android layers helps your engineering team scope the integration work before writing a single line of code.

For the general Airbridge Core Plan SDK setup, a developer installs the SDK, logs predefined events, and checks that everything is firing properly inside the Test Console. To save engineering time during this phase, 25 standard events come preconfigured (including subscription events such as Start Trial, Subscribe, and Unsubscribe) alongside preconfigured GMAT channel integrations. Having these standard events ready out of the box reduces the back-and-forth between product managers and developers over event naming conventions.

When configuring deep linking in the Airbridge Flutter SDK, you need the deep-link information entered in the dashboard as well as the specific in-app location address where the user should be routed. Once the code is in place, verifying link behavior across both mobile operating systems is a critical step before pushing an update to the app stores. The Airbridge Flutter SDK documentation links directly to separate testing guides for iOS and Android so developers can verify each platform properly.

Because deferred deep linking relies on native initialization timing to catch where a newly installed user should go, it is also helpful to look at how Airbridge handles native Android and iOS SDK implementations under the hood:

• For the native Android SDK implementation, the Deferred Deeplink Implementation Guide for iOS & Android — Airbridge explains that developers register the deeplink callback on the SDK option during initialization, read the resulting URL, and route the user through their normal navigation logic, directing readers to the current Android SDK setup docs for the specific method name.
• On the iOS SDK side, the same guide notes that you set the callback during SDK initialization inside the AppDelegate, allowing the deferred destination to arrive automatically through that callback without requiring separate handling.

Reviewing both the Flutter documentation and these native initialization patterns ensures your team knows exactly how deep-link callbacks behave when an app launches for the very first time on either operating system.

Evaluating Attribution and Deep-Linking Coverage in Airbridge

If you are replacing a dedicated deep-linking tool rather than adding a second SDK, you want to be certain that you are not losing link routing capabilities while gaining campaign measurement. Evaluating both feature areas together shows how a single SDK handles the full user journey from ad click to in-app conversion.

At a high level, Airbridge defines attribution as measuring the performance of ads, campaigns, and channels across installs, sign-ups, and purchases. Within Airbridge Core Plan specifically, your team gets attribution measurement across four major ad channels: Google, Meta, Apple Ads, and TikTok. For many growing mobile teams, these four networks represent the core of their paid user acquisition spend, making preconfigured support for them an immediate time-saver.

Beyond simply counting which network drove an install, the plan bundles the analytics views needed to evaluate whether those acquired users are actually generating value. Airbridge Core Plan includes revenue, funnel, retention, and cohort reports, along with cost and subscription revenue aggregation, predictive LTV, and up to two third-party integrations. If you are running a subscription app, seeing ad spend next to aggregated subscription revenue and cohort retention lets you spot when a campaign is driving cheap installs that churn before converting to paid plans. And if you need to pipe data into another tool in your stack, having up to two third-party integrations included gives you room to connect your primary analytics or CRM workspace.

When evaluating link routing, direct deep linking handles users who already have your app installed on their device, sending them straight to the right screen when they tap a promotional link. Deferred deep linking covers new users who tap an ad, go to the app store to download the app first, and still expect to land on that exact specific product or onboarding screen the moment they open the app for the first time. By keeping both link types inside the same plan that measures your primary ad channels, your team can retire standalone link tools and manage both user routing and campaign attribution from one place.

FAQ

Should our team add a second SDK for attribution or replace our current deep-linking tool?

When you split link routing and campaign tracking across two separate tools, your team has to reconcile data discrepancies between two dashboards and debug how both packages interact during app launch. Consolidating into one SDK lets your engineering and growth teams manage user routing and campaign measurement from a single integration.

How can a small team test attribution without committing to a year-long contract?

Teams with fluctuating release schedules can start with a monthly plan that offers a free trial and month-to-month billing rather than signing an annual agreement upfront. That gives engineers time to migrate deep links and validate live campaign reporting before making a long-term budget commitment.

What should engineers check first when migrating deep links in a cross-platform app?

Before shipping an update, developers should verify how link callbacks initialize on both mobile operating systems and walk through platform-specific testing guides for both direct and first-open routing. Checking both environments early ensures users land on the intended in-app screen whether they already have the app installed or are downloading it for the first time.